PostHeaderIcon Segmenting Your Market

Welcome to part 2 of our marketing mini-series. If you missed out first installment you can check it out here - Market Research. The most fundamental principle in marketing is knowing who your customers are and what they need.  Yet many small business operator


PostHeaderIcon Local Business Should Get Online

If you are a local business it is most likely that your greatest source of competition is other local businesses.  Online marketing is no longer the exclusive domain of the multi-national or big end of town business.  Whether you are a service oriented small busi


PostHeaderIcon Harnessing Opportunities in 2010

Are you ready to harness the opportunities of 2010? As the economy recovers and forecasts indicate, 2010 is shaping up for renewed enthusiasm and confidence.  As a business owner or operator perhaps there was an area of your business that became the subject of sc


PostHeaderIcon Researching Your Market

Many small business owners are frightened by the term market research.  Market research is seen as something that a large company does, not a small business.  yet nothing is further from the truth.  Successful small business operators are constantly analysing


PostHeaderIcon Business Succession & Exit Planning

Most business owners – and their advisers – know that they should do some planning around what will happen to the business when they decide to step back from it.  As we get older and the time frame shortens, the sense of urgency may increase but often it is so


PostHeaderIcon Thinking Business – New Business Book

A step by step guide to growing your business... A fantastic resource for business owners and operators that includes the 3 keys to running a successful business - Lead, Lift and Leverage. What you'll learn from this book: *    THE most important ingr


PostHeaderIcon 7 Strategies to Generate More Business – Part 2

This week we look at Part 2 of 7 Strategies to Generate More Business. Today we are going to examine 4 strategies that are simple to implement that will generate new business, increase business from your existing client base and build repeat business.  Let us r


PostHeaderIcon Customer Recognition & Satisfaction

How would you react if you got a call from the panel beater a week after having you car repaired just to make sure that everything was OK?  You got a call from the pool shop after you purchased chemicals to balance the pH in your pool, just to check that the lev


PostHeaderIcon 7 Strategies to Generate More Business – Part 1

Now before we start, a word of warning…. Not all of these strategies are going to be suitable for every business.  Consider your product or service offering carefully and make a judgement call.  However don’t be afraid to give something a go.  Just because i


PostHeaderIcon Become an Innovative Thinker

When business owners engage the support of a business advisor, they’re actually receiving two very important things, experience and innovation.  Experience is gained in only two ways, via your own direct involvement or by reading or hearing about other people’


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