PostHeaderIcon Why is Benchmarking Important?

Why is Benchmarking Important in Business? "Did you ever imagine that you could get confidential, real time, comparison of my business with other businesses in your industry sector, so easily.  You can't see individual business data but you can now directly co


PostHeaderIcon Managing Delays in Implementing Business Strategy

Implementing a business strategy is often slowed down or even put on hold because of having to deal with day-to-day operational issues — like fighting fires. Fighting fires often takes the management team on an extended journey of dealing with the demands of


PostHeaderIcon 10 components for success in business – part 8, 9 and 10.

10 components for success in business - parts 8, 9 and 10. 8. Comprehensive Corporate Profile A corporate profile contains all the relevant information and documentation. Before companies meet you to explain your goods and services, they need to be


PostHeaderIcon 10 components for success in business – part 6 and 7

10 components for success in business - part 6, and 7 6. Procurement Policy Do you strategically source your inputs and stock? When you have a sound policy, you remain competitive in your market. Always avoid middleman in instances where you can buy


PostHeaderIcon 10 components for success in business – part 4 and 5

10 components for success in business - part 4 and 5 4. Marketing and Sales Plan You may have the most brilliant product there is on the market but without the clientele knowing about it, it will not translate into revenue. A marketing plan is meant to


PostHeaderIcon 10 components for success in business – part 2 and 3

10 components for success in business - part 2 and 3 2. Strategic Plan and Business Plan A strategic plan a mandatory document for the growth and development of the business. As the name suggests, it contains business strategy which encompasses, the vision,


PostHeaderIcon 10 components for success in business – part 1

10 components for success in business - part 1 What tools do I need to run my business? Your understanding and correct use of the available business tools will determine how far the business goes. Regardless of size, every business needs tools to setup


PostHeaderIcon Creating a brand for your business

Some small business owners don't feel that building a brand is relevant to them... think again! There are so many things that need to be done when setting up your new business. One of the many critical things is creating a brand for your small business. A brand


PostHeaderIcon How to Rev up Sales

When times get tough, the tough get going. Research tells us that a downturn is the one of the best times for the marketing department to stand out and serve the company well. Normally, in a downturn most CEO’s will look at cutting costs across the business


PostHeaderIcon Conducting a SWOT Analysis

This week we continue with our Marketing mini series and take a closer look at an old marketing favourite - the SWOT analysis. An important part of market research is understanding your current market position.  To assess your current situation, you need to und


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