PostHeaderIcon A 5 Point Management Checklist

A common discussion amongst business owners and managers will often focus on employees and their performance, or lack of it. But here's an interesting thing... there are only 5 reasons why staff don't perform at absolute capacity, 100% of the time. That's rig


PostHeaderIcon What Are You – Really?

Imagine yourself at a cocktail party….People are standing around in groups of 6 or 8, as they tend to do at these types of functions, when a stranger joins the circle. Everyone introduces themselves and makes polite chit-chat, and then someone asks the inevitable


PostHeaderIcon The True Meaning Of Marketing

Ask most business people what 'marketing' means, and they'll tell you it's all about advertising and promotions and selling. To a degree, they're right. But to a greater degree they're wrong. You see, if you check the text books you'll find that marketing is


PostHeaderIcon No One Can Sell Anything

If you're involved in sales, you'd know that it can be a difficult career. As someone once said, 'A career in sales means chicken dinner one night, feathers the next'. So true. But here's an interesting thing... Talk to most sales people and they'll make it c


PostHeaderIcon Free Business Seminar – Sunshine Coast 15th September 2009 at Event Centre, Caloundra

Extraordinary Times - Extraordinary Opportunities! "Everyone in business should attend. Makes you re-look at your business in ways you'd never really considered. Opens your eyes to a whole new approach." Don't miss this vital FREE recession-proofing seminar! Don


PostHeaderIcon Two Fundamantal Truths About Customer Loyalty

A valuable lesson we should all learn is: Before you criticize someone, first walk a mile in their shoes.Then they'll be a mile away. And they won't have any shoes. Let's look at a case study of how this applies to your business. Our study starts with the own


PostHeaderIcon The Quickest Way To Improve Your Bottom Line

When working to improve your bottom line, focus on the "3 Keys" of "Lead, Lift and Leverage". The "Lead" key is all about the organization's leadership and management. The "Lift" key is all about lifting the business' turnover through better sales and marketing.


PostHeaderIcon Staff – Something Worth Caring About

It's almost a cliche. Ask just about any manager what their most important resource is, and they'll say 'Our people'. And in the majority of cases they'd be right.  Fact is, few enterprises can perform optimally without a team of committed people contributing cons


PostHeaderIcon How to avoid delays in implementing business strategy

Implementing a business strategy is often slowed down or even put on hold because of having to deal with day-to-day operational issues - like fighting fires. Fighting fires often takes the management team on an extended journey of dealing with the demands of "imme


PostHeaderIcon Don’t throw your marketing spend out the downturn window

When times get tough, the tough get going. Research tells us that a downturn is the one of the best times for the marketing department to stand out and serve the company well. Normally, in a downturn most CEO's will look at cutting costs across the business in o


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