PostHeaderIcon Don’t throw your marketing spend out the downturn window

When times get tough, the tough get going. Research tells us that a downturn is the one of the best times for the marketing department to stand out and serve the company well. Normally, in a downturn most CEO's will look at cutting costs across the business in o


PostHeaderIcon Return versus risk

We have previously looked at profit as a return being measured by ROE.  ROE is great for comparative assessments over various businesses to see which are best at converting sales into returns to investors. But ........ ROE ignores risk. Obviously if your busin


PostHeaderIcon A story about sales and service

This is an oft repeated story from Harvey Mackay about catching a cab in New York. He was waiting in line for a ride at the airport. When a cab pulled up, the first thing Harvey noticed was that the taxi was polished to a bright shine. Smartly dressed in a white


PostHeaderIcon Thinking outside the box

Three men are hiking through the woods and they come to a raging river. The water is so deep and so fast that it seems impossible to cross. The first man offers a prayer, "Please, Lord, give me the strength to cross this river". the Lord decides that this is a r


PostHeaderIcon Let’s think a bit more about profit

In a recent post, I discussed the various types of profits that are used for many purposes. It got me thinking, I know everyone wants to make a profit - but not many smaller businesses think about what is a reasonable profit.Generally in small business people eithe


PostHeaderIcon What is profit?

Every business aspires to make a profit which is where you sell for more than you pay. However, there are many types of profit that are used - many for different reasons. This post is designed to look at the common ones (and alternate terms or common abbreviations)


PostHeaderIcon CRM implementation and its traps

This post follows on from the "Why do I need CRM" post. It looks at the common pitfalls of implementing a CRM system.  Where the implementation of CRM tends to go horribly wrong is that is morphs from a simple system to deal with customers in an organised fashion,


PostHeaderIcon Why do I need CRM

CRM stands customer relationship management (or complete royal mess for those who have attempted and failed) generally via some type of computer software. The number of businesses I have run across that have no CRM is mind boggling - customer information either sit


PostHeaderIcon Finding hidden leverage

Most business owners know that leverage can help them improve the returns on their investment in their business. However, most do not really explore the concept of leverage far enough and get stuck at business finance.Business finance is the most obvious example t


PostHeaderIcon Your numbers – take control of them

I would love to have a dollar for every time I have heard a small business owner say “the accountant has the numbers”, which is then normally followed by some comment like “but I think things went well last year”. Too many businesses use their external


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